I AM AWAKE Foundation

Awareness is free.
Rebuilding your mind around it is the work.

AWAKE is a foundation for conscious living, creation, and relationship — built for capable people ready to close the gap between how they're operating and how they're actually capable of operating.

AWAKE
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The Premise

Most personal-growth work stops at insight.
Ours starts there.

You already know most of what you should be doing. Nearly everyone does. The distance between knowing and doing was never a discipline problem — it's an architecture problem. Beneath every repeated pattern, stalled relationship, and capped career sits a set of beliefs that were installed long before you were old enough to choose them.

AWAKE is a consciousness-based education, research, and applied-therapeutics foundation, built to do the work insight alone can't finish: identifying the subconscious architecture quietly running your life, and rebuilding it on purpose.

Not through more information. Through practice, honest structure, and people who have done the rebuilding themselves.

AWAKE
The Framework

Three places the work actually happens

Every AWAKE program, retreat, and therapeutic offering is built around the same three pillars — because clarity that doesn't show up in your habits, your output, and your relationships isn't clarity yet. It's just a nice idea.

I.

Conscious Living

The architecture of attention. Most days run on autopilot, with reaction standing in for choice. Conscious Living is the discipline of closing that gap — building the self-awareness and daily structure that let you operate from clarity instead of compulsion.

II.

Creation

Building what only you can build. Every person carries capability that has never been named, let alone mastered. Creation is where it gets identified, trained, and put to work — in a business, a craft, or a body of work that reflects your actual capacity.

III.

Relationship

Where the work gets tested. Nothing exposes a blind spot like another person. Relationship is showing up honestly — with partners, family, teams, and community — from clarity instead of old expectation and unspoken debt.

AWAKE
The Collective

Built by people who did their own rebuilding first

AWAKE is led by physicians, strategists, and builders who didn't arrive at this work theoretically. Every practitioner in the AWAKE Collective — from clinical leadership to facilitation — has been through their own reconstruction, and brought decades of combined experience across medicine, business, and traditional practice to build something more rigorous than the wellness industry's usual language allows.

Co-Founder & CEOChris Prentice
Co-Founder & Chief Medical OfficerDr. Ginevra Naidoo
Meet the Collective →
The Setting

A place built for depth, not distraction

The House of Faith sits on four private acres in Crescent Beach, British Columbia — a working sanctuary with studio, therapy, and accommodation space for up to twenty-two guests, built specifically to hold the kind of focused, uninterrupted work this requires.

4Private Acres
13KSq. Ft. Sanctuary
22Guests Hosted
Explore the Sanctuary →
Upcoming

Retreats, gatherings, and open work

Dates pulled directly from the AWAKE calendar — reserve your place before a program fills.

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The work is available to anyone ready to do it.

AWAKE maintains a standing policy: no one is turned away for financial reasons.

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