Built by people who did their own rebuilding first
AWAKE is led by physicians, strategists, and builders who didn't arrive at this work theoretically. Every practitioner in the AWAKE Collective — from clinical leadership to facilitation — has been through their own reconstruction, and brought decades of combined experience across medicine, business, and traditional practice.
Decades of medicine, strategy, and personal transformation
Chris Prentice
Co-Founder & CEO
Chris built AWAKE out of the same conviction that shapes every program it runs: insight without structure doesn't hold. Before co-founding the foundation, his work spanned business strategy and organizational leadership — experience he brought into AWAKE not as theory, but after doing his own reconstruction first. He leads the foundation's direction, operations, and the standing commitment that no one is turned away from the work for financial reasons.
Dr. Ginevra Naidoo
Co-Founder & Chief Medical Officer
Dr. Naidoo brings clinical rigor to work the wellness industry usually treats as soft. As Chief Medical Officer, she oversees the therapeutic integrity of AWAKE's programs — ensuring that what happens at The House of Faith is grounded in medicine and evidence, not just intention. Her own path into this work came through the same kind of reconstruction AWAKE now guides others through.